That’s Not a Rebrand!

I was kinda excited to hear that Bright & Duggan, one of the largest strata management businesses in Australia, was going to rebrand.

So, after reading the announcement on Linkedin in January 2025, I waited.

What came as the new brand was fine but underwhelming.

Of course, taking old design concepts from the nineties and noughties into this new one is a massive graphic design improvement.

---

The 1990s

---

The 2000s

---

2025

---

But, at a pivotal time when everyone is calling for radical change in strata title building management, regulation and operation, I was expecting [or maybe hoping for] a lot lot more.

So, in the words of a laconic Aussie hero, I can only say … That’s not a Rebrand!