CHU Makes Strata Insurance Quotes DIY
CHU [one of Australia’s largest strata insurance underwriters] has made getting strata insurance quotes DIY [Do It Yourself] for strata managers and insurance brokers with the launch of their Smart Quote Platform.
CHU says that the new platform automates the input of strata building information [including using data from CHU’s extensive building database] and streamlines the quoting process, enabling faster turnaround times.
So, now strata managers [and brokers] can do even more insurance related work for their strata schemes to justify their commissions and/or increased management charges.
That’s good news for everyone … isn’t it?
Over the last 10 to 15 years, more and more businesses have shifted portions of their frontline work onto customers themselves for several key reasons.
Cost efficiency for the business by lowering ongoing labour costs and extending service hours, since interactions are asynchronous.
Taking advantage of digital habits by presenting self-service as the fastest, most convenient option for customers.
Data capture and personalisation so that form entry feeds [and other online activities] give businesses data about demand patterns and preferences.
But, for customers [or whoever is doing the online work], the trade-off is mixed: they gain control and sometimes get quicker and more convenient transactions, but they also donate free labour and assume the frustration when technology misfires. In effect, DIY service converts parts of the customer experience into unpaid micro work that subsidises the service provider’s bottom line.
So, maybe Smart Quote is good for the strata insurers and the strata building customers to streamline things, but, not so good for the insurance intermediaries who now are the DIY’ers?
I wonder how hard it would be to simply make Smart Quote available to strata buildings directly so they can get the quotes themselves instead of taking up the strata manager’s or broker’s time and making it truly consumer DYI.
You can find out more about CHU’s Smart Quote at their website and in their flyer. Plus, there’s a very chirpy video to watch as well.
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